The Team

Our highly experienced 30-strong team is led by:

Graeme Derby – In4Health Managing Director Managing the launch of the national information channel In4Health, Graeme Derby has a proven record of rejuvenating, developing and successfully leading major international brands including Dunlop Slazenger International, Medici Publishing and Hasbro UK. As Group Marketing Director he developed a new international strategic plan for Dunlop that doubled its market share in the USA. As General Manager at Waddingtons Games he led the UK division of Hasbro Inc. (one of the world’s largest toy manufacturers). Graeme has a wealth of experience across all sectors.

Martyn Smith – In4Health Director Founding Director of In4Health, Martyn Smith, has a highly successful record in some of the most challenging business change programmes in healthcare and the public sector. This includes delivering the Choose and Book system for the NHS Programme for IT and a senior management role in the implementation of the Congestion Charging Scheme in London. He also has significant business experience in the telecommunications, high tech and financial services industries, plus a successful career in Blue Chip consulting including Andersen and Deloitte.

Louise Ford - Programme Director, In4Health Louise has more than five years’ NHS experience including working to develop and improve patient communication channels with University College London Hospitals NHS Foundation Trust (UCLH), Wiltshire PCT and Brighton and Hove PCT. Louise led the research and developed the implementation strategy to demonstrate cost/efficiency benefits to NHS of real-time patient feedback. Her previous business roles include implementation of customer experience programmes with Audi and Porsche.

Gary Shirley – Creative Manager Before leading the creative & content development of In4Health, Gary worked on a number of innovative digital initiatives for Blue Chip clients. He has over 3 years’ experience as Creative Manager for the Retec Digital Group. With a background in design for communication, Gary has worked with clients from the retail, exhibition and health sectors. For over 2 years he has worked as part of a Creative Recourse Team in a university School of Health based within Portsmouth NHS Trust.